On Thursday, the pair continued its advance as after the SNB Vice President Thomas Jordan said that there are talks about pegging the franc as the bank face mounting difficulties to halt the franc’s appreciation. The announcement along with yesterday and last week’s measures managed to halt the franc’s rally. It seems that the SNB is insisting on curbing the franc’s advance, which is hurting Swiss exporters, yet it is facing a hard mission as investors resort to the franc amid the undergoing tension and fears. Thus, the pair is expected to continue its rebound with the SNB monetary tools used and as the dollar is facing downside pressure due the risks surrounding the U.S. economy which led to the downgrade of U.S. top sovereign rating. On Friday, the week ends with the release of some fundamentals from the U.S. which are retail sales for July, University of Michigan confidence for August and business inventories for June at 12:30 GMT, 13:55 GMT and 14:00 GMT respectively. The released data may have an impact on the pair especially if it showed further deterioration as it will increase fears in markets, particularly after the S&P downgrade to U.S. rating; therefore, the pair may return to the downside direction.