In driving the marketing function at ACY Securities, Jessen will be in charge of developing the digital marketing strategy, implementing performance-based marketing campaigns and identifying market opportunities.
Previously, Jessen was CEO of Profile Booster, where he helped some of Australia’s largest Forex brokers drive business and position them for growth. He has also served as Director of Communications at Invast Financial Services, Director of LCG Markets in Australia and wrote the book ‘CFDs Made Simple’.
ACY Securities Co-director Jimmy Ye said the company had reached an exciting point and leveraging Ashley’s deep industry experience and expertise would propel the company forward.
“ACY Securities is at an exciting point, and we wanted to secure Ashley’s depth of experience in the financial services industry, to leverage the opportunities both locally and internationally, to help move our company forward.” said Mr Ye in a statement this morning.
In commenting on his appointment, Jessen focused on ACY Securities’ strong background in technology and identified it as a key advantage.
“The financial services industry around the world is moving faster than ever before, with technology playing a vital role in the growth. ACY Securities has a deep background in developing cutting edge technology, a unique perspective and a vision that quickly caught my attention”. Said Mr. Jessen in a statement yesterday.
Jessen went on to say, “Not only is ACY Securities a global multi-asset broker, but their future development plans are laser-focused on providing cutting-edge tools for the modern-day investor.”
Justin Pooni, who was initially appointed Head of Marketing & Communications, is now Head of Branding & Communications and will oversee the company’s global brand presence, communications and PR.
Mr. Ye said both Jessen and Pooni will work alongside each other to continue the growth trajectory of ACY Securities and drive the brand forward.
ACY Securities is one of the fastest growing multi-asset trading providers offering state-of-the-art technology and educational solutions that assist traders better execute their trading plans and stay on top of their trading activity.
“Not only is ACY Securities a global multi-asset broker, but their future development plans are laser-focused on providing cutting-edge tools for the modern-day investor “