Manchester City Announces Partnership With Crypto Exchange OKX

Key Insights:

  • Manchester City signed a multimillion-dollar, multi-year partnership.
  • OKX will be the official cryptocurrency exchange partner for the club.
  • OKX will cover both men’s and women’s teams and esports operations.

In an announcement today, football club Manchester City declared that they would be partnering with OKX. After entering the Metaverse, this would be the second foray for the Premier League champions.

While details of the deal are yet to be revealed, it will undoubtedly be a multi-year partnership.

Manchester City X OKX

Although OKX is the eighteenth biggest crypto exchange by spot trading volume, it stands as the second biggest exchange by derivatives volume.

Processing over $20 trillion in the last 24 hours, OKX makes it apparent why Manchester City chose it.

Signing on as the official cryptocurrency exchange partner, OKX will be covering the football club’s esports operations and the Men’s and Women’s teams.

As part of the deal, OKX will gain a presence in the Etihad Stadium, home of the Manchester City football club.

And along with it, the Academy Stadium will also feature the crypto exchange. Boasting a capacity of 55,000 and 7,000, respectively, both the stadiums will propel OKX amongst the mainstream audience. 

Having won 5 Premier League titles, the football club is estimated to be valued at $4 billion, making this deal worth millions annually, as per Forbes

But Manchester City understands the emerging importance of crypto among fans and the world alike. Thus the football club aims to capitalize on crypto as much as possible.

Last month, the club announced its three-year partnership with Sony for bringing football to the Metaverse. The deal enabled Manchester City to build the world’s football stadium in the Metaverse, a virtual Etihad Stadium. 

Sports and Crypto

The combination of these two is arising in popularity. For the same reason, multiple football clubs have found some or other partnerships with crypto in the last few weeks. 

FXEmpire reported on the Barcelona Football Club potentially entering the Metaverse and NFT space following the response to its BAR token. 

Furthermore, Bundesliga League club TSG Hoffenheim announced their partnership with Dogecoin-inspired BabyDoge. This deal enables the blockchain to develop club-specific NFTs in the future.