European financial services provider Trading Point of Financial Instruments Ltd has recently announced the successful acquisition of the rare two-letter-long domain name, XM.com, which belongs to the 676 highest worth domains in the world.
XM.com, from now on the short name of XEMarkets, the leading brand of Trading Point, clearly expresses the innovative and forward-thinking approach of the company’s top management in their continuous efforts to serve clients across five continents. “XM.com”, says Constantinos Cleanthous, Founder and CEO, “is a brand name that will as easily become a household name as the online trading products that it features”.
Since its establishment in 2009, Trading Point has gained the global recognition of their clients from well over 170 countries for their innovative mindset and the alertness to which they react to clients’ needs. The unique two-letter XM.com domain acquisition is a good example of how genuine innovators think: brand recognition can be only reinforced by thinking out of the box and being at all times ahead of industry peers.
The two-letter XM.com domain name definitely has the potential of achieving global brand awareness for the company’s financial services: it is memorable, outstanding, and last but not least addresses a very diversified multicultural client base.