Interview with Andrew MacDonald, JoyToken CEO

  • How was the idea of JoyToken born?

It started whilst we were working on an online casino build, we were asking key questions about what makes an online casino product stand out and started to deconstruct some key issues with the industry. We noted that there had been some stagnation and complacency with no real innovation. There were a number of games providers, all generating similar content with no real commitment to building something new – mainly the same engine with a new skin wrapped around it. We also noted that there were key providers that generated the most desirable content, yet they too lack true innovation. From the view of the player, we felt that there was room to grow and that not only could we produce some great games, but we could add another USP using blockchain technology – true transparency. With this technology comes the opportunity to log every single transaction on a smart contract and for each individual player to audit their play should they wish to. This builds an environment where trust in a system isn’t necessary as we would have full disclosure with the player. Project JoyToken was a concept made reality from these observations; we believe that we have the power to shake things up and challenge the status quo.

  • Can you explain the common people about your product?

Simply speaking, we’re making it easier for games developers to create casino games and to bring them to market (the players). We then have a deal with the developers whereby they receive a revenue share from their games paid in JoyTokens. The developers are free to create something original and innovative or create a run of the mill type of game. We handle all the legal and compliance. The only catch is that they need to include our code to make sure that players can check the validity of their bet. All in all, it’s good for the people building the games and good for the players.

As the company is carrying out ICO, what has already been done and what are you going to create on the money collected by the ICO?

So far we’ve been working on the technology; making sure that we have a workable product. The API demo of this code is available on JoyToken.io. It’s been essential that we show the world that we can do what we promise as the ICO cash will be spent on developing the business in other areas. We’ll need to invest in outreach programmes to bring games developers on board, increase our number of developer staff to review code from all independent partners that wish to publish their games, expand our compliance team, as well as marketing the games on our platform to both content providers and players. Last but not least, we will be educating players about the benefits of playing with JoyToken. We want to do this quickly and the cash injection from the ICO should accommodate this.

  • How does JoyToken differ from similar services? How can your innovative service assist the gaming industry?

We’re bringing a totally new approach to the eGaming space. We’re passionate about games and our players, and as such we’re hoping our independent development community will create exciting and innovative content. We believe that the current obstacles that inhibit developers have strangled innovation as small players cannot bring their games to market without extreme costs and be having to do a lot of ‘leg work’ to get the game published by content providers. This is why most of the content on casinos looks similar and is created by a handful of large firms. In terms of the player, aside from great games content, we’re using the blockchain technology to ensure full transparency with the player. Every wager is logged in a smart contract and is fully auditable by any user should they wish to. This creates a robust system where trust and faith in the system and outcomes are completely unnecessary. Ultimately, we’re about empowerment, fun, and transparency.

  • How do you see the future of gaming industry? How can JoyToken be part of it?

Every so often industries has revolutions. Look at what’s going on with cars – for decades it’s all about the internal combustion engine, now the focus is on an electric future. Okay, so the online gaming space is comparatively new, but realistically the games and content are age-old and can be traced back to mid-20th-century ideas in land-based casinos – in any case, it’s all about reputation, faith, and trust in all transactions. Although we acknowledge that the existing system has served the industry well, we believe that it’s time for a change… time for our revolution. We’re bringing down barriers to allow innovation and we’re including an API to ensure all wagers are logged with full transparency. The gaming industry knows change is coming, but it’s reluctant to embrace the new and often the large firms have so much red-tape that they’ll take time to get up to date. JoyToken is nimble, dynamic and focussed on this change – we’re bringing tomorrow’s technology to the sector today. We believe that by the time other entities in the eGaming space catch up, we’ll have carved out a new sector in the market. We are already in discussions regarding partnerships for our content, so keep an eye on us – we’re coming!


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  • Why do you need Token Sale?

The token sale will be instrumental in allowing us to have more resource to ensure we get the product up and running as quick as possible. We don’t have the resources of the larger content providers and games vendors, but we do have the technology. We will be investing heavily in people required to grow this business at an exponential rate: Marketing, Sales, Developers, Legal to name only a few key areas that are essential for this growth.

  • What are your plans after ending of Token Sale?

The sale is just the beginning. Following the sale, we see 2018 as an exciting year for us. We’ve got our API ready and we’re working on the user interfaces – this will be a key development as it’s player facing. We’ll be reaching out to independent developers and building our community to generate content for our platform. We will be launching our games in partnership with our sister company’s online casino and will be forging further partnerships with e-gaming providers and solutions to ensure a broad reach with our content.

RepuX Launches a Sharing Ethereum-Backed Data Platform

A company currently in its pre-sale Token sale is RepuX. RepuX is taking a variety of decentralized blockchain technologies, including Ethereum, to deliver a protocol that enables data producers to increase earnings from their data output by streamlining the circulation process, targeting small to medium-sized business.

The RepuX platform will allow business to sell anonymised data and earn RepuX tokens, with the platform already live and usable and not just a white paper.

When considering the amount of data that sits in electronic storage and unused, the very fact that the data can now be uploaded and shared on the RepuX platform means that smaller sized companies will be able to share their works in the RepuX marketplace, without having to go out into the real world and try to find interested parties, with the global nature of RepuX bringing down cross-border issues faced by many companies.

On the other side of the coin, small and medium-sized companies will also have access to much-needed data to progress and streamline existing and up and coming projects in order to increase the probability of success, without having to hire the world’s leading developers, which the smaller companies are certainly unable to afford. Such a marketplace levels the playing field, with David able to fight more successfully against Goliath for market share.

The RepuX token pre-sale started on 17th November 2017 and is scheduled to end on 5th March 2018, with the token sale starting on 6th March and ending on 5th April 2018.

40% of proceeds from the RPX token sale will be used to cover development costs, 25% for marketing, 20% for partnerships and 15% for operations, with a total supply of 500,000,000 RepuX tokens at an estimated price of 1 RepuX to US$0.20, with prices, discounted on a rising scale from a 50% presale discount to a 10% discount on 2nd March.

Interested parties can access more information from the RepuX website.

Game Changer: Kodak Plans to Launch KodakCoin Cryptocurrency on ICO

To-date, initial coin offerings have been launched by start-ups looking to develop blockchain technology to upgrade archaic processes in the interest of both businesses and consumers, whilst looking for a decentralized platform and a digital currency that sits away from the purview of governments and banks.

The world of photography is a maze when it comes to the licensing and registration of works and its KODAKOne’s intention to revamp the market and provide photographers with a piece of the pie, by providing a platform for photographers to, not only register and license new and archived works on the platform, but also receive payment for the licensing of works and have a platform for the sale of works that has certainly been restrictive to the growth of the industry in recent years.

KODAKOne platform will also the identify unlicensed use of images, ensuring that such images enter into the licensing process in order to reward the relevant photographers.

KODAKCoin will be the cryptocurrency and will be the payment method for agencies and photographers to buy and sell works stored on KODAKOne’s ledger and to make the fee payments in the licensing and registration process.

KODAK announced the partnership with WENN Digital and the planned Initial Coin Offering on 9th January 2018. Eastman KODAK Co’s share price surged 119.36% to $6.80 on the New York Stock Exchange upon Kodak’s announcement, with the returns more akin to a cryptocurrency move than that of a long-established stock listed on a long established stock exchange.

At the time of writing, the share price is up another 70% in the pre-market open, with the continued rally a clear indication of just how well the markets and investors have received the news and how well the KODAKOne ICO will likely perform at the end of January. While the KODAKOne platform will provide existing agencies and professional photographers with a platform to manage the licensing and registration of new and archived photography, the platform will also bring the market the amateur photographers and up-and-coming photographers looking to showcase their work in a bid to make a living from photography.


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Payments will be made with KODAKCoins, replacing the use of fiat currency, which will make KODAKOne’s cryptocurrency the photographic community’s monetary unit of the future, taking the industry into the digital world, quite apt considering the fact that photography had transitioned to digital format many years ago.

With KODAK’s entry into the crypto world gripping the financial markets by storm, the planned Telegram ICO in March of this year is also another one for investors to look out for, with the ICO expected to be the largest ever. There is a distinct difference between the intentions of the two companies, however, with KODAK looking to revamp the photography industry, while Telegram is looking to deliver a decentralized global payment system, taking advantage of it’s more than 180m existing Telegram app users.

KODAK will certainly be the oldest company to-date to launch develop its own ICO, with Eastman KODAK established back in 1888. The announcement will likely lead to a domino effect and stock market investors may also begin to speculate on which companies will be next to announce blockchain tech that could deliver similar gains to those enjoyed by Eastman KODAK this week.

ICO Market Update: Telegram and Kodak ICOs in Focus

Telegram is a well know social media chat platform and is launching its very own blockchain technology and cryptocurrency that will be used to make payments on its Telegram application and more.

Funds raised from the Telegram ICO will be used to meet the development and running costs of the project and the ICO is anticipated to be the largest in the ICO market’s nascent history, with Telegram expected to raise hundreds of millions of Dollars in presales, with the ICO scheduled for March of this year.

Telegram’s blockchain platform is to be called Telegram Open Network (“TON”) that will be integrated into its existing messenger app, with the release of Gram, Telegram’s very own cryptocurrency. The TON platform will allow Telegram users to transfer money via the Telegram platform, away from the prying eyes of governments and central banks.

Expectations are that Telegram will be able to handle one million transactions per second, which is significantly quicker than other platforms in the marketplace, including Bitcoin and Litecoin.

According to the project team, 200 million Grams will be released, 4% of which will be allocated to the development team, 52% to be held in storage to prevent speculative trading, with the remaining 44% to be distributed to investors.

The coins are likely to go fast when considering the fact that Telegram has close to 200 million users globally and in presales alone, the team has targeted to raise $500m, with the market cap of TON estimated to ultimately sit between $3bn and $5bn.


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With Telegram’s March ICO anticipated to be possibly the largest ever, Kodak is also jumping on the blockchain tech bandwagon, with Kodak’s ICO scheduled for the end of this month.

Kodak is joining forces with WENN Digital on the project that is expected to provide photographers and agencies with a digital ledger of rights of ownership, ultimately enabling photographers to register their works. KODAKCoin, the currency, will then be used to make payments for the rights and licenses, with photographers and agencies likely to register both old and new works on the ledger.

The platform, to be named KODAKOne, will likely open the photography market, allowing amateur photographers to also showcase and look to sell works via the KODAKOne platform.

While the ICO is not anticipated to raise as much as Telegram ICO, there’s plenty of hype around the KODAKOne ICO, with KODAK’s (“KODK”) share price having surged a whopping 119.36% to $6.80 on the New York Stock Exchange on Tuesday, following the announcement of the 31st January ICO.

The very fact that KODAK’s share price rallied by such a huge amount will likely see the KODAKOne ICO draw a lot of attention in a few weeks. If an established stock on the NYSE can deliver more than a 100% single day rally, one can only imagine how KODAKOne will perform.